Conference Proceedings

Pal, C.K., Suchi, S.I., & Rahman, R. (2025, January 8-9). The Impact of Price, Packaging, and Brand Awareness on Brand Loyalty: Evidence from the Smartphones Retailing Industry [Conference session]. CU Marketing International Conference 2025, Department of Marketing, University of Chittagong, Bangladesh.

Rahman, R., Bonna, R., & Saha, K.B. (2025, December 28-29). Student Exposure to AI: Measuring the Impact of Value Adoption Model on AI Applications [Poster presentation]. International Conference on Applied Statistics and Data Science 2025, Institute of Statistical Research and Training (ISRT), University of Dhaka, Bangladesh.